Archive for July, 2012
July 31, 2012

Meet Danielle Maddox of Spread the Pretty! Danielle is a freelance makeup artist with over 10 years experience in “Spreading the Pretty”!

Tell us a little bit about you, the woman who spreads the pretty!

I’ve been married to my husband, Tremaine Maddox, for 3 years as of this November and we currently reside in Charlotte, NC. I have two lovely stepdaughters, Sidney (age 7) and Aniya (age 9).

I’m from Virginia Beach and graduated from Winston Salem State University where I studied Biology and minored in Chemistry.

I love the name “Spread the Pretty”. How did you get started in the world of makeup artistry?

I got my start by freelancing for Bobbi Brown several years ago per the suggestion of a friend for part time work. I was mesmerized by the industry and wanted more!! I was invited to work at a counter a few months later and I’ve been in the mix ever since!!!

I’ve worked with brands such as Bobbi Brown, Stila, shu uemura and la mer. I’ve serviced the Charlotte market since 2006. My clients include Oscar de la Renta, Emily Maynard, and Chris Paul to name a few!! I focus on the beauty and art of enhancing the pretty I see in each woman. I do a tremendous amount of in home service catering to Charlotte’s professionals and socialites, and several clients throughout the southeast market.

What do you enjoy doing in your free time?

SLEEPING!!! As much as humanly possible!!! I keep pretty busy being a wife, step mom, and going to school to advance my beauty pursuits, so down time is few and far between. On the flip side I enjoy eating, catching up with family and friends and personal travel!

I like to try my hand at new dishes. I grew up learning to prepare fried chicken, mac and cheese, etc, so I like to cook “outside” of my comfort zone now….when I cook. 🙂

Do you have any hidden talents?

I can sing!!!

Morning person or night person?


Coffee or tea?


July 25, 2012

I’m really enjoying photographing such wonderful families lately! This extended family session was a fun one. It was great meeting and getting to know everyone. They are a very lively and photogenic bunch!

July 16, 2012

She’s nine months old with big, bright eyes and the most lovely smile. I just LOVE her cute and incredibly sweet self!

July 04, 2012

Every now and then, I like to get my sons, niece and nephew together for a photo shoot. It’s a win-win situation when the shoot can be incorporated seamlessly into their idea of fun. 🙂

We ventured to downtown Pittsboro, NC and visited S&T’s Soda Shoppe and a local park. Here’s some of what I captured…

July 03, 2012

Wow – this was a fun project! I worked with a talented creative team and some great moms! The girls seemed to have as much fun as I did. They were an awesome group! To not have known each other before this shoot, they worked together very well. Hope you enjoy these curly-headed cuties!

Hair and Makeup: Danielle Maddox
Wardrobe and set styling: Cherry Gooding

See the full page spreads here: Curly Girlies Editorial Shoot

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